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Big picture thinking for the GTA’s largest DOOH provider.
The Premium Provider in the DOOH Market
During the pandemic, Allvision reinvented their company and wanted to relaunch with a fresh new brand. With prime real estate on multiple 400 series highways in Ontario, Allvision needed a new layout to showcase that they were the premium product in the DOOH landscape. With this in mind, displaying locations and providing information in a clear path were two points we kept in mind while designing.
Straight to the Point
We opted not to reinvent the wheel but rather to use Allvision’s existing and engaging photography and assets. We sought to present these assets in a modern, intuitive, and adaptive way, reflective of Allvision’s brand. We recognized the quality of the numbers they were achieving, so we let those speak for themselves.
By electing to put these elements front and centre, we were merely complementing Allvision’s best features.
Catching your eye
Allvision’s major pain point was their website’s lack of location viewability. In other words, they envisioned a website that would take the viewer to the actual locations of their billboards, allowing them to view their ads on-site, so to speak.
After analyzing the existing website and determining which sections would best bring this vision to life, we focused on user experience. How can we make the website user-friendly, intuitive, interactive, and streamline?
It’s critical for users to see and understand the numbers on Allvision’s website because these numbers reflect the efficacy of the company’s offerings. Our designers made navigating Allvision’s website as fluid as the traffic they’re targeting. The movement from engaging graphics to visitor numbers and insights is now seamless, working in tandem for a clean and informative experience.
Easy to Update
The website’s back-end usability is equally as important as the user’s experience on the front-end. We needed to leave the Allvision team with a site they could manage and easily update, ensuring their website remains fluid, with scalable elements, adjustable features, and seamless copy management.
Intuitive technology was a key tactic in leaving Allvision with a website deserving of its new brand.
Allvision’s new website performs in alignment with the company’s strategic vision and new brand. The website successfully offers users a smooth transition from beautiful graphics of Allvision’s unique offerings to the incredible insights their products return to consumers.