Allvision – Anyday®

Big picture thinking for the GTA’s largest DOOH provider.

Client

Allvision

Scope

User Experience
Web Design
Web Development

Launched

July 2021

Overview

Allvision is one of Canada’s largest digital out-of-home (DOOH) media companies, boasting an extensive fleet of billboards networked across Toronto, the GTA, Montreal, and Vancouver.

After a successful relaunch in the Canadian DOOH sales space, the Allvision team approached Anyday with a new task: To help them leverage their brand as the buyer’s premium option in the DOOH media landscape by showcasing their strategic locations, market numbers, and ad insights.

THE SITUATION

The Premium Provider in the DOOH Market

During the pandemic, Allvision reinvented their company and wanted to relaunch with a fresh new brand. With prime real estate on multiple 400 series highways in Ontario, Allvision needed a new layout to showcase that they were the premium product in the DOOH landscape. With this in mind, displaying locations and providing information in a clear path were two points we kept in mind while designing.

THE APPROACH

Straight to the Point

We opted not to reinvent the wheel but rather to use Allvision’s existing and engaging photography and assets. We sought to present these assets in a modern, intuitive, and adaptive way, reflective of Allvision’s brand. We recognized the quality of the numbers they were achieving, so we let those speak for themselves.

By electing to put these elements front and centre, we were merely complementing Allvision’s best features.

STRATEGY

Catching your eye

Allvision’s major pain point was their website’s lack of location viewability. In other words, they envisioned a website that would take the viewer to the actual locations of their billboards, allowing them to view their ads on-site, so to speak.

After analyzing the existing website and determining which sections would best bring this vision to life, we focused on user experience. How can we make the website user-friendly, intuitive, interactive, and streamline?

DESIGN

Showcasing Locations

It’s critical for users to see and understand the numbers on Allvision’s website because these numbers reflect the efficacy of the company’s offerings. Our designers made navigating Allvision’s website as fluid as the traffic they’re targeting. The movement from engaging graphics to visitor numbers and insights is now seamless, working in tandem for a clean and informative experience.

TECHNOLOGY

Easy to Update

The website’s back-end usability is equally as important as the user’s experience on the front-end. We needed to leave the Allvision team with a site they could manage and easily update, ensuring their website remains fluid, with scalable elements, adjustable features, and seamless copy management.

Intuitive technology was a key tactic in leaving Allvision with a website deserving of its new brand.

Key takeaway

Allvision’s new website performs in alignment with the company’s strategic vision and new brand. The website successfully offers users a smooth transition from beautiful graphics of Allvision’s unique offerings to the incredible insights their products return to consumers.