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How we helped position a tech AV startup as the safe and simple solution.
Cultivating an eye-catching brand in a saturated market
Design AV was still in its embryonic stages when the team approached us for help. This fresh slate granted us the opportunity to build a brand message from the ground up. We started by analyzing the market and developing a strategy to help Design AV differentiate itself from competitors. The brand would have to encompass an unforgettable visual identity and a relatable tone that we could eventually flesh out into a premium-quality website.
While Design AV’s brief was certainly challenging, we at Anyday love immersing ourselves in full-scale projects. After all, there’s nothing more rewarding than helping a group of talented entrepreneurs get their business off the ground.
Bringing old-school modulars into the twenty-first century
To differentiate Design AV from its many competitors, we knew we would have to emphasize its cutting-edge approaches to technology. The company’s main product is a centralized audio/video module allowing users to control air conditioning, lighting, televisions, sound systems, garage doors, and more using a single control panel. The Design AV system can be used in domestic spaces or commercial buildings and boasts a hyper-futuristic edge that tech fans will love.
Our goal, therefore, was to capitalize on the notion of “centrality.” We would have to emphasize the benefits of integrating traditional modulars such as televisions and lighting fixtures into a simple control system. Forget lost remote controllers and constantly getting up to adjust the heating – our messaging would articulate the convenience of a Design AV console and appeal to customers who appreciate organization in their lives.
Harnessing the power of the humble rectangle
The first thing we noticed about Design AV’s central console was its beautiful rectangular screen. With a ratio of 3×4, we were struck by the chic simplicity of the company’s core product. As such, we decided to use the humble rectangle as a central concept for Design AV’s visual language.
After some intense planning sessions, we came up with a final design involving a rectangle with a single module lifted. This sleek and simple design represents the brand’s methodical approach to organization and centrality, as well as an abstract letter “d.”
“One for All”
Having finalized the brand identity, we required a catchy message that would encapsulate the company’s central promise to customers. Again, we would need to emphasize the centrality of the control system and the organizational power that comes with operating technology using a single control panel.
Eventually, we came up with “One for All,” a slogan that emphasizes the functionality of Design AV’s console while encompassing an attractive ethos of togetherness.
Organizing a comprehensive brand system to future-proof the business
Although we were proud of Design AV’s new brand identity, we knew we would have to go much further if we wanted to future-proof the brand and facilitate continued growth. In other words, we would have to create a full brand system that included a stack of branded assets and a comprehensive set of brand guidelines.
We started by designing core brand assets, including business cards, contract templates, branded pens, and more. Then, we came up with a manual designed to help Design AV employees create on-brand digital and physical assets. We laid out an easy-to-follow set of rules, such as which colors and fonts employees could use to develop brand assets.
A navigable website with digestible information
Having secured a brand identity for Design AV, we could move on to designing their website. As a modern and minimalist brand, we wanted to keep Design AV’s content to a minimum while ensuring visitors could access all the relevant information they desired.
The finished product is easy to navigate and accessible across all types of devices. We also carefully placed professional photography of Design AV’s past projects on the site, with a view to enhancing confidence in the brand.
Subtle and seductive
One of the most appealing aspects of the Design AV console is its esthetically stunning interface. Users can glide through their options in a way that feels luxurious and modern. To help emphasize this unique selling point, we wanted the website to emulate the console’s elegant interface. We achieved this by utilizing custom animations and integrations that combined to create an unbeatable user experience.
Easy user access and a fully customizable site
Naturally, we wanted to ensure the site was scalable and customizable so the Design AV team could manage content quickly and easily. We built the site using WordPress and added several custom integrations to ensure the site operated as a fully functioning ecosystem.