Drake General Store

How we reshaped an iconic Toronto gift shop’s online customer experience.


Allowing shoppers to shop at any time, in any way.

The older version of DGS’s website lacked responsiveness on mobile devices. Considering most of their traffic came from their social media channels, we took a mobile-first approach to ensure all content, collections, and products were easily navigable on all devices.


Increased customer loyalty and retention.

Within the first few weeks of launching, DGS saw a spike in conversions and customer retention. Meanwhile, they saw a huge dip in bounce rates, the rate of which users leave the site after visiting just one page.