Nuvalence excelled in delivering sophisticated technology solutions but struggled to refine their own identity. As a relatively new player in the market, they lacked brand clarity and awareness. This disconnect between their capabilities and how they were perceived affected both their reputation and their ability to attract top talent. Their brand needed to reflect the precision and expertise they brought to their work.

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The goal was to reshape Nuvalence’s perception by showcasing the depth and quality of their thinking through a tech-forward narrative. The challenge was clear. Communicating the art of “designing technology” is a difficult task that often falls short.

Nuvalence’s biggest differentiator was their ability to tell their story through the connection of life and code. Simply put, Nuvalance brings a human element into the way they develop code, develop trust, develop relationships, and in turn develop growth.

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They consider how life influences code. (Think, accessibility standards on a website - we don’t just write code in a vacuum). The story behind Nuvalence’s name was one we carried through to the brandmark.

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When atoms share reactivity and capability it creates a bond. In other words they define themselves as two companies coming together like two perfect circles, to form a bigger bigger circle. Circle ratio sizes were taken from the concept of the Golden Ratio, i.e. a perfect ratio. It is said to be the mathematical connection between two aspects of an object. Symbolizing the coming together of two, and the perfection that can be created. Applications utilize photography within the shapes of the logomark. Objects in the foreground are placed in focus while other elements are blurred to create the story of honing in on an idea. The use of photo linking is the most direct application of linking life to code visually.

Nuvalence was acquired by EY.

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Visit nuvalence.io ↗

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