Sinai Health:

Subject Matter

Subject Matter: focusing on what matters most.

Brand Name and Identity

Before we could even consider the website and how to showcase Subject Matter’s work, our team needed to develop a brand name and identity.

We centered our attention on the concept of “focus” as a representation of all of the topics Subject Matter deals with.

Subject Matter is a center point for its patients: data is fed in, and actionable information comes out. When a patient shares their past and current struggles, that information is filtered through the lab. With their clinician’s help, the patient then develops a path into the future. Patients have access to the knowledge they need to find their way through the mess they may be in, and out of this darkness of the unknown. They learn to weigh information and understand the importance of focus.