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Creating a lightweight app for a heavyweight task for one of the world’s leading financial organizations.
Managing hundreds of brand ambassadors all over the world
The primary purpose of Western Union’s app was to help people participate in the company’s affiliate program. We needed to ensure that consumers referred by affiliate members could easily input their details and upload proof of their registration.
Western Union administrative staff would also need to oversee referrals and track the success of brand ambassadors. What’s more, our digital product would need to be functional across hundreds of regions.
An intuitive app for ambassadors and admins alike
Our primary strategy involved creating landing pages that eliminated possible experience barriers for brand ambassadors and Western Union employees. We developed navigable personal profiles for all app users, each of which we securely protected with a password.
We also ensured that administrative staff had sufficient editorial powers and could carry out relevant actions, such as generating referral codes and publishing new user profiles. Finally, we ensured the app was accessible for users in all applicable regions.
DEVELOPMENT & OUTCOME
Quick, intuitive, and scalable
We used WordPress to develop the foundations of Western Union’s web application. Harnessing this popular content management system allowed us to create something lightweight that can be scaled up as the affiliate program grows. Its intuitive usability also means Western Union’s administrative staff will not require extensive training to use the app.
Since the launch of the app, AVCommunications and Western Union have onboarded hundreds more brand ambassadors in an impressively tight timescale.