When you grow up in Las Vegas, life teaches you how to take risks and recognize opportunity.
For Jordan Kelley, those lessons turned into a lifelong love affair with entrepreneurship. Today, as the founder and CEO of ENTER, a groundbreaking revenue cycle management (RCM) company in the healthcare industry, Kelley is rewriting the rules of innovation once again.
Born into a family rooted in Vegas’s booming gambling and real estate industries, Kelley had a front-row seat to two different entrepreneurial mindsets. His dad, a casino operator, thrived in high-risk ventures, while his mom mastered the art of the grind, closing deals and chasing opportunities.
“I had this weird dual culture in my house. My dad’s world was all about calculated risk, while my mom was out there grinding to make things happen. That combination sparked an entrepreneurial fire in my belly early on.”
At just 19, while still a student at Babson College, Jordan co-founded his first startup, Jobbi.com, an international job search platform. The bold goal? To disrupt giants like Monster and CareerBuilder. “It was our first shot at entrepreneurship, and we were ambitious enough to think we could shake up the industry,” Kelley shares.
He later founded Handii, a labor on demand platform.
And then everything changed.
Bitcoin Beginnings: "The Excitement Was Unreal"
In 2012, Jordan Kelley’s entrepreneurial instincts led him to Bitcoin. “A friend asked me, ‘Jordan, what do you know about Bitcoin?’ I had no clue,” Kelley recalls. “So we met at a coffee shop, and he started explaining this crazy concept. It blew my mind. I thought, ‘This is the future.’”
That conversation sparked the creation of RoboCoin, the world’s first Bitcoin ATM company. Teaming up with a brilliant software engineer, Kelley launched a revolutionary idea that brought Bitcoin into the physical world. Within months, RoboCoin’s machines were operating in 18 countries, facilitating over $1 million in transactions in their first month alone.
“It became this wildfire. The excitement was unreal. We were pioneering something people didn’t even know they needed yet.”
RoboCoin’s impact was undeniable. Dubbed “the machine that launched a thousand articles” by Forbes, RoboCoin garnered global media attention appearing in major media publications. The company was even showcased to the U.S. Congress and the Italian Parliament for its groundbreaking approach to financial technology.
Kelley’s vision with RoboCoin was more than a technological milestone—it was a leap forward in democratizing access to cryptocurrency and reimagining the possibilities of fintech.
Challenges and Pivots: "You Have to Love to Grind"
But like any trailblazer, Jordan hit roadblocks. Regulatory uncertainty and a banking system wary of Bitcoin created friction. “We couldn’t get the support we needed to scale,” Jordan explains. “The banks saw Bitcoin and wanted nothing to do with us.”
Undeterred, Jordan pivoted. He and his team built a centralized wallet and remittance platform, scaling it to 23 countries. This resilience and ability to adapt proved to be one of his greatest strengths.
“You have to love the grind,” Jordan advises. “Entrepreneurship is about staying agile, learning fast, and pivoting when the market shifts.” In 2016, he made his next bold move, entering the healthcare industry by founding ENTER.
Since then, the company has been transforming healthcare by improving the lives of both providers and patients.
The Birth of ENTER: Healthcare's Secret Weapon
Jordan Kelley’s entrepreneurial journey into healthcare began with curiosity and a chance conversation. In 2016, while exploring the challenges of regulated industries, Kelley met with a vice president at United Healthcare.
“I was looking into patient collections, and she asked me, ‘What do you know about adjudication?’ I had to Google it during the call,” Kelley admits with a laugh. That conversation led to a meeting with United Healthcare’s leadership team, where he discovered the massive inefficiencies in revenue cycle management (RCM).
RCM, as Kelley quickly learned, is the complex process of getting healthcare providers paid for the services they deliver. It involves billing insurance carriers, managing payments, and handling patient billing, all while navigating layers of administrative complexity. “It turns out RCM is the most reviled process in healthcare,” Kelley recalls. “Providers hate it. Administrators hate it. It’s a $5 trillion problem touching every corner of the industry.”
The scope of the challenge was staggering: on average, it takes providers 48 to 50 days to get paid by insurers, patients wait 90 days to receive bills, and 30% of claims are either underpaid or denied without follow-up. Adding to the chaos, most providers lacked visibility into their revenue cycle, relying on outdated spreadsheets or delayed reports.
For Kelley, this was a call to action.
Building From the Ground Up
Rather than patching existing systems, Kelley and his team built ENTER, an end-to-end RCM platform powered by AI. “We realized the only way to fix this was to own the entire process,” he explains. By integrating disparate systems—electronic health records, payer contracts, clearinghouses, and more—ENTER created a unified platform that automates the RCM workflow.
“At the start, 100% of claims required human intervention. Now, for some clients, 99% of claims flow through our system without a human touching them.”
This seamless automation improves efficiency, reduces errors, and accelerates payments for providers, all while providing unparalleled transparency.
The journey wasn’t without challenges. “When we started, we thought we could fix this in a couple of months,” Kelley says with a smile. “We quickly realized how nuanced the business is. No two providers are the same, no two insurance carriers are the same, and the data is incredibly fragmented.”
Early attempts to outsource components of the RCM process resulted in the same inefficiencies plaguing the industry. Kelley’s team pivoted, rebuilding the platform from the ground up and leveraging their expertise in managing secure assets from their Bitcoin days. “If we could store millions in Bitcoin, we could handle the complexities of healthcare data,” he says confidently.
'That's What We Do'
Today, ENTER is revolutionizing the healthcare industry with its mission to reduce costs and improve efficiency. By combining innovation with a commitment to excellence, the company is setting a new standard for how healthcare organizations manage their finances.
“We love the challenge of building hard stuff. That’s what we do—it’s in our DNA,”
says Kelley. “Every single day is fascinating. We’re constantly learning new things and diving into all kinds of crazy data. The big question is: How do we build incredible systems that are scalable across all of healthcare? That’s the most fascinating challenge.”
Kelley emphasizes that while the immediate focus is on getting customers paid faster, the real excitement lies in continuous improvement. “The fun part of the job is executing today while also evolving and refining our internal systems to make the process even more efficient tomorrow,” he adds.
A Proven Track Record: The Tellica Imaging Case Study
One of the shining examples of ENTER's transformative impact is its partnership with Tellica Imaging, a subsidiary of Intermountain Health. Tellica faced significant challenges with its revenue cycle management as it rapidly scaled its operations to provide high-quality, affordable imaging services across multiple states. With a growing patient base and operational complexity, Tellica sought ENTER's innovative platform to streamline its RCM processes.
ENTER delivered exceptional results:
- Less than 1% bad debt rate: By integrating automation and improving claims accuracy, ENTER helped Tellica significantly reduce its bad debt to a fraction of the industry average.
- 14x reduction in billing errors: Using ENTER's AI-powered system, Tellica minimized errors, ensuring more efficient claims submissions and faster payments.
- 99% automated claims processing: ENTER’s end-to-end platform allowed nearly all of Tellica’s claims to flow through without requiring human intervention, drastically improving efficiency.
"Our partnership with ENTER has been incredible," said Brad Isaacson, president and chief operating officer of Tellica Imaging, an Intermountain Health company. "I continue to marvel at their expertise, attentiveness, and exceptional customer service."
Redefining the Future of Healthcare
For Kelley, ENTER is more than a business — it’s a mission to transform the industry.
“We’re not just here to get providers paid faster,” he says. “We’re here to redefine how healthcare works, making it more efficient and transparent for everyone involved. That’s the fun part—building something that truly makes a difference.”
As the company continues to scale, Kelley’s relentless drive to innovate ensures the company remains at the forefront of the healthcare revolution. “The challenges are huge, but so are the opportunities,” he says. “And we’re just getting started.”
Ready to Fix Your Revenue Cycle?
Join the healthcare providers who are getting paid faster, with crystal clarity and less hassle. Visit ENTER's website to see how a revenue cycle can be transformed for the better.
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